About me

Hi, I'm Kristian.

First and foremost, I’m part of the awesome team at anew sleep.

Our mission? To make sure that when you lay your head down at night, you drift into a peaceful sleep. Everyone deserves that kind of rest, and I'm proud to be part of a team that makes it happen.

Now, there’s also my pride and honor, PL & Partners. It’s a business I started up with my friend, Mads. We started things off in a garage, dreaming big and working hard. Today, our dreams have led us to a team of over 50 talented people. Together, we’re making waves in the digital world. And guess what? Our hard work hasn’t gone unnoticed.

At the age of 22, I received an invitation to speak at Facebook's Dublin office. This was during a major EMEA Advertisers Event, where I discussed optimizing Facebook ads with representatives from big companies. Notably, I was the first Dane ever to be given this opportunity, making the experience all the more special.

When I'm not busy with work, I put on my writer’s hat and dive into this blog. It's my space to talk about online marketing. Over the years, I've picked up some handy tricks and insights. Sharing them here, and hoping they can help or inspire someone else, feels good.

Life's not all work, though. I cherish moments with family and friends. They keep me grounded and remind me of what's truly important. To stay active, I make sure to fit in some exercise – it keeps the energy up. And then, there’s Cooper. He’s not just a dog; he's a loyal friend, always by my side, making even the ordinary days feel extraordinary.

Thanks for spending a bit of your time to learn about me. At the end of the day, my journey is all about creating, learning, and lending a helping hand wherever I can.