These are the tools I use across my agency, my e-commerce brand and this blog.

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Great for e-commerce

Tools for the shop itself: tracking, email, support and ads.

  • Klaviyo

    Email and SMS built on your store data. Welcome, abandoned cart and win-back flows run on their own, and every flow shows the revenue it brought in.

    Try Klaviyo

  • Gorgias

    A helpdesk made for webshops. Order details sit next to every ticket, so your team can refund, edit or cancel without switching tabs, and macros answer the repeat questions.

    Try Gorgias

  • Reaktion

    Sends orders server-side to Google, Meta, TikTok, GA4 and Klaviyo, and calculates profit after costs and returns. Useful when ROAS looks fine and the bank account disagrees.

    Try Reaktion

  • Confect.io

    A design tool for Meta catalog ads. Your brand goes on every product ad, designs switch per campaign, and 9:16 formats cover Stories and Reels. Beats the default catalog look.

    Try Confect.io

  • Higgsfield

    AI image and video generation with many models in one place. Good for product visuals and short ad clips when there is no time for a shoot.

    Try Higgsfield

Great for agency work

Tools that make client work faster to deliver and easier to explain.

  • Ahrefs

    The data behind keyword and link decisions: volume, difficulty, competitor traffic and backlinks. It makes client SEO conversations a lot shorter.

    Try Ahrefs

  • SurferSEO

    A content editor that scores a draft against the pages already ranking. Writers get a clear target and you review against numbers instead of opinions.

    Try SurferSEO

  • Reaktion

    Has an agency portal, client onboarding and 75+ dashboards. Server-side tracking gets cleaner data into every client's ad accounts.

    Try Reaktion

  • Confect.io

    Catalog ad designs that stay on brand for each client. Assets go in once and designs switch per campaign.

    Try Confect.io

  • Slack

    Where the team and clients talk. One channel per client keeps threads findable, and Reaktion can post its reports straight in.

    Try Slack

  • 1Password

    Shared vaults for client logins. People get access to an ad account without anyone sending a password, and access ends when they leave.

    Try 1Password

Great for your personal brand

Tools for publishing, getting found and showing up on LinkedIn.

  • Ghost

    Publishing, newsletter and memberships in one platform. This blog runs on it. Every post can go out as an email, and the subscriber list is yours.

    Try Ghost

  • WPX

    Managed WordPress hosting with 24/7 human support, free migrations and daily backups. A good home for a site you do not want to babysit.

    Try WPX

  • Ahrefs

    Shows what people search for before you write. Every article here starts with a keyword check.

    Try Ahrefs

  • Lempod

    LinkedIn engagement groups. Members like and comment on each other's posts early, which helps a post reach beyond your own network.

    Try Lempod

  • Canva

    Quick graphics for posts, thumbnails and carousels. Templates keep everything looking like one brand.

    Try Canva

  • Higgsfield

    AI video and images for content that would otherwise need a shoot. Good for hooks, b-roll and cover images.

    Try Higgsfield