I spent two days at Meta’s closed-door Agency Performance Summit.
An invitation-only event for 200 of EMEA’s top advertisers from agencies.
Over 12 keynote speakers, Q&As, and strategy deep-dives over two days.
As one of the attendees, I frantically took notes on everything (I have 15 pages of raw notes - absolutely insane).
They (Meta & the speakers) were sharing strategies, insights, and guidelines you can't find online anywhere else.
It all comes down to seven key themes. These are the lessons top advertisers (and Meta’s own experts) are laser-focused on right now.
Spoiler:
There are no magic tricks or hidden hacks here.
Real growth requires hard work and working with the algorithm while playing by Meta's rules
This is how you win, and here's what they taught us about the game.
Rigorous measurement, insane amounts of creative, intelligent use of AI, full-funnel thinking, quality data, and creative tactics like Reels and influencers.
But what does that mean specifically?
Here are my notes.
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