Do you ever feel like you just can't keep up with your store's SEO needs?
I get it. When you're juggling product uploads, customer service, and marketing campaigns, optimizing for search engines feels like one more thing you don't have time for.
The good news is that there are tools that can automate your SEO tasks so you can focus on growing your business.
Below is a collection of Shopify SEO tools I’ve personally tested and curated to help your store rank better, load faster, and get found more often.
My Selection Criteria
I've been working with Shopify stores for years, and I get asked about SEO tools constantly. The problem is, most of them look impressive on paper but deliver disappointing results in practice.
For this list, I focused on tools I've actually used with clients or tested extensively on my own stores. I looked at whether they:
- Fix the specific SEO gaps that Shopify has
- Are simple enough to use when you're already running a business
- Actually improve rankings
- Offer real value for what you pay monthly
Honestly, most Shopify SEO apps I tested were either overpriced or didn't deliver measurable improvements. The ones that made this list have proven themselves in real stores with real results.
Best Shopify SEO Tools in 2025
1. Google Keyword Planner
I use Google Keyword Planner when I need to do keyword research for my clients.
It's basically Google telling you what people search for, which beats making wild guesses about relevant keywords.
Last week I found out that one of my clients' customers search for "workout clothes" ten times more than "athletic wear," which explained why their product pages weren't getting much organic traffic.
What I liked:
- Shows actual search volume from Google's data
- Free tool that reveals what customers really search for
- Helps me find relevant keywords clients never considered
What I didn't like:
- Need a Google Ads account just to access it
- Search volume numbers are ranges, not exact amounts
- Interface feels clunky for SEO work
Pricing: Free tool within Google Ads
2. Yoast SEO
Yoast SEO brings the famous WordPress plugin experience to Shopify, but in a much simpler form. You get that familiar green/orange/red scoring system as you write product descriptions and blog posts. The app focuses entirely on content optimization with readability analysis and keyword density checking, but don't expect bells and whistles beyond that.
What I liked:
- Familiar scoring system that's easy to understand
- Readability analysis helps write better product descriptions
- Clean interface that doesn't overwhelm beginners
What I didn't like:
- Very narrow focus, just content scoring
- No technical SEO features like speed or images
- Expensive for what amounts to a writing assistant
Pricing: $19/month
3. Google Search Console
Google Search Console is the free tool that every Shopify store owner should set up but most ignore completely. You get direct insights from Google about which keywords are bringing you search traffic and which pages are getting clicked in search results. The URL inspection feature lets you see exactly how Google views your product pages, and you can submit new pages for faster indexing.
What I liked:
- Direct data from Google about your actual search performance
- URL inspection shows exactly what Google sees on your pages
- Completely free with no hidden costs or limitations
What I didn't like:
- Interface can be confusing for beginners
- Data has a 2-3 day delay, so it's not real-time
- Doesn't actually fix problems, just identifies them
Pricing: Free
4. Plug In SEO
Plug In SEO is one of the oldest Shopify SEO apps and it feels like it in both the interface design and reliability.
You get comprehensive broken links detection that finds issues other apps miss completely.
The automation templates for meta descriptions work well, but the setup process requires more manual work than newer alternatives.
What I liked:
- Excellent at finding and fixing broken links across your store
- Template system automates repetitive SEO tasks effectively
- Detailed audit reports show exactly what needs fixing
What I didn't like:
- Interface looks outdated compared to modern apps
- Missing Google Search Console integration
- Requires too many manual changes in Shopify backend
Pricing: Free (20 pages) to $79.99/month
5. TinyIMG Image Optimizer
TinyIMG does one thing exceptionally well: image optimization.
If your store has hundreds of product images slowing down your site, this app will compress them efficiently without noticeable quality loss.
You also get features like automatic WebP conversion, bulk resizing tools, and the ability to add watermarks to protect your product images.
What I liked:
- Excellent image compression rates
- Multiple compression options and formats
- Doesn't modify theme files
- Affordable pricing structure
What I didn't like:
- Very limited SEO features beyond images
- No content optimization or metadata tools
- Requires pairing with another app for complete SEO coverage
Pricing: Free (200 images) to $38.99/month
6. Hyperspeed
Hyperspeed is a Shopify app focused entirely on site theme and speed optimization.
It handles lazy loading, CSS optimization, and JavaScript deferral to improve your Core Web Vitals scores.
I've seen it genuinely speed up stores, especially ones bogged down by multiple apps that slow everything down.
What I liked:
- Focuses specifically on speed optimization for Shopify
- Monitors speed impact when you add new apps
- Handles technical stuff like CSS minification automatically
What I didn't like:
- Expensive at $49/month for a single-purpose tool
- Can conflict with theme customizations
- Results vary depending on your existing setup
Pricing: $49/month with 7-day free trial
7. VF Image Resizer+
VF Image Resizer+ is an SEO image optimizer that compresses your photos and writes alt text for you.
It handles meta tags for images and makes sure your file names are SEO-friendly.
The AI feature generates relevant keywords for alt text, which is pretty handy when you have hundreds of product photos to optimize.
What I liked:
- Handles image SEO optimization automatically
- AI alt text generation actually works pretty well
- Supports every image format you'd want to use
What I didn't like:
- Free version only covers 200 images, which goes fast
- Can get pricey quickly if you have lots of products
- Only does images, so you need other tools for everything else
Pricing: Free (200 images) to $38.99/month
8. Google Analytics
Google Analytics shows you exactly where your website visitors come from and what they do after landing on your store.
I use this tool to learn which channels drive the most organic traffic, as well as identify which target keywords convert visitors into customers.
You can also use GA to measure campaign performance and see how your SEO efforts compare to other marketing channels.
What I liked:
- Shows which keywords bring paying customers
- Free tool with detailed search analytics
- Connects to other Google tools easily
What I didn't like:
- Confusing interface for beginners
- Takes time to set up properly
- Privacy changes affecting data accuracy
Pricing: Free
9. Tapita
Do you have both slow page loading times and SEO problems on your site? Tapita has built-in tools to tackle those issues.
The app gives you detailed seo audits that show problems on each page. You can also enable speed features like lazy loading and image compression to help your site load faster.
And if you need to track improvements, Tapita shows you an SEO score for each page so you can see which ones are getting better and which still need work.
What I liked:
- Shows you exactly which pages have SEO problems
- Speed boost features actually made pages load faster
- Connects with Google Search Console automatically
What I didn't like:
- Pricing gets confusing with different page limits
- Only gives you 10 keyword suggestions per search
- No way to automate meta title or description updates
Pricing: Free to $49.99/month
10. Sherpas: Smart SEO
Smart SEO is a Shopify app that handles image compression, finds broken links, and shows you which websites link to your store
I used it for a client whose product photos were slowing down their site and they had no idea which other websites were linking to them.
The app compressed their images by about 50% and found several broken links that were probably hurting their rankings.
What I liked:
- Free SEO optimization for Shopify stores
- Asks before making changes to your store
- Backlink analysis shows your site's link profile
What I didn't like:
- Very limited compared to full-featured seo apps
- No automation for meta descriptions or titles
- Missing Google Search Console integration
Pricing: Free to $29.99/month
Leverage Shopify SEO Tools to Boost Your Results
Most of these tools have free trials, so install one that fixes your biggest problem and run it for a week.
Check how much your organic traffic increases, and then decide if it's worth the monthly cost.
The right apps can genuinely help more people find your store and grow your business through better search visibility.
