When it comes to advertising on Facebook and Instagram, it might be tempting to keep it simple and use only one Facebook page to run all your ads.
Is there even a reason to do otherwise?
But what if I told you there are benefits to using multiple Facebook pages for advertising? 🤫
In this post, I'll give you three advantages of why you should consider using multiple pages to advertise on Facebook.
Advantage 1: Personalized Ads
One of the benefits of using multiple Facebook pages for advertising is that you can create different personas for advertising. For instance, you can use a personalized page for a specific person or department in your company, which can give the ads more personality and attract more attention from your target audience.
We've experienced a boost in click-through rates (and it affects all other key metrics) based on this. We often use my co-founder Mads as the sender, so we created the Facebook page "Mads from anew sleep".
By using a personal page for advertising, we've seen greater engagement from our target audience and achieved better results.
Advantage 2: Increased Visibility
Another advantage of using multiple Facebook pages for advertising is that you can increase the visibility of your ads in your target audience's news feeds. Facebook has a limit on how often a person can see an ad from the same page or app within a specific time frame.
By using multiple pages for advertising, you can avoid this limitation and increase your exposure share in the target audience's feed.
This is especially relevant when combined with remarketing, where the target audience holds great value for you.
Meta has a limitation of one exposure every other hour per Facebook page. This means that if you use two pages, you can get double the exposures per day compared to your competitors.
This also means you can do DISF ads (double impression single feed) and get two of your ads right after each other. Performance hack? Yes. 😍
Here's what Meta says:
In Facebook Feed, an Accounts Center account doesn't see ads from a single Page or app more than once every 2 hours. In Instagram feed, an Accounts Center account doesn't see an ad from the same advertiser (whether the ad was initially seen in Instagram feed or Stories) more than once every 3 hours. In Instagram Stories, an Accounts Center account doesn't see an ad from the same advertiser (whether the ad was initially seen in Instagram feed or Stories) more than once every 6 hours.
Advantage 3: Less Corporate Look
Finally, using multiple Facebook pages can also give your ads a more personal and less corporate look. By using different pages with different senders and tones of voice, you can differentiate yourself from other companies that just use one page for advertising. This can attract more attention and engage your target audience in multiple ways.
By using multiple Facebook pages for advertising, you can create more personalized ads, increase visibility in your target audience's news feed, and give your ads a more personal and less corporate touch.
This can give you better results in your advertising campaigns and increase engagement from your target audience.
So why not consider using multiple pages the next time you advertise on Facebook?