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Guides, data and explainers on marketing, SEO, social media and the apps I review.

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What is a Good ROAS?

Struggling to define a ‘good’ ROAS for your business? Learn how to tailor ROAS targets to your unique goals and industry.

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Facebook (Meta) Statistics for Marketers

Marketers keep asking whether Facebook is still worth their budget and time. I've gathered the latest Facebook statistics to show you where the platform currently stands. Here’s more.

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What Is Ghost Commerce? Exploring The Future Of Online Selling

Ghost commerce allows entrepreneurs to make sales online without needing a warehouse or shop. This new business model is gaining traction in 2024 and beyond.