Hi, I’m Kristian. I manage a $50M+ digital ads budget and share my tips to grow your business online.

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Cost Cap or Cost Trap? Here’s How to Use It

Confused by Facebook’s Cost Cap setting? You’re not alone. Here’s how it really works, when to use it, and how to stop it from killing your ad spend.

7 Ways We Boosted Profits in Our E-commerce Store

How we boosted profits at anew sleep: streamlined tools, renegotiated services, optimized AOV, and focused on high-ROI marketing.

100 Winning European Meta Ads 🇪🇺

Get my free swipefile with 100 winning ads running on Meta in Europe. Copy these concepts for your own brand.

SEO tools I use in 2024

My SEO toolkit features a selection of powerful tools that help drive high-quality traffic to anew sleep. In this article, I’ll share how each tool contributes to our SEO success and why they might be the right choice for your business too.

50 Winning Meta Ads in Denmark 🇩🇰

Subscribers get my free swipefile with 50 winning ads running on Meta in Denmark. Copy these concepts for your own brand.

Steal My 7 Favorite Ad Copy Frameworks (Perfect for E-commerce)

I recently analyzed over 100 DTC brands to find the best ad copy frameworks for Meta. Here's what I found.

How To Build A Brand According To Gary Vaynerchuk

I've followed Gary Vaynerchuk for over 8 years and learned from him on marketing, branding and business. Here's the best learnings I've gotten from him on branding based on countless of videos.

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Surfer SEO Pricing 2025 (Updated)

Discover Surfer SEO's pricing and plans: an affordable solution for top-notch SEO. Learn how it offers value for money, simplifying content optimization and driving impressive ranking results.

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The Complete Local SEO Checklist

Recently I helped a friend rank #1 locally for a competitive niche. Here's the checklist I used to do it. I hope you find it helpful.

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Snapchat Statistics in 2025

To snap or not to snap? That's the question marketers face in 2025. I've gathered the latest Snapchat statistics to help you make an informed decision. Here's more about Snapchat.

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25 TikTok Statistics in 2025

To TikTok or not to TikTok—that’s what marketers are debating for 2025. I’ve gathered the latest stats to help you figure out if it’s the right fit for your strategy. Let’s dive in.